Call Tracking Blog

call tracking in decentralized sales structures

Posted by matelso_team on Mar 11, 2019 2:35:10 PM

What is a decentralized sales structure?
Before we begin with our main topic, I would like to explain briefly what is meant by a decentralized sales structure. For us, this is a working concept for companies that primarily work with a central web presence, where they list their sales partners or branches with contact options.

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Topics: Insider, Basics, Starter, advanced

call me if you can

Posted by matelso_team on Mar 11, 2019 2:14:18 PM

Your telephone number check in 7 steps
We often make it unnecessarily difficult for interested parties and customers to get in touch with us over the telephone. That’s why we are providing you with a 7-step telephone number check so that you can check your numbers and telephone contact options.

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Topics: Basics


Posted by matelso_team on Mar 11, 2019 2:05:26 PM

Is call tracking a must-have or nice-to-have feature for (performance) agencies?
It never ceases to amaze me that there are some agencies that run performance marketing campaigns with a big budget without tracking calls, either consciously or unconsciously, as part of the results.

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Topics: Insider, Learn, advanced, Agency

The lost 75%

Posted by Iwen Kuhn on Mar 11, 2019 1:41:44 PM

Just four questions are all you need to find out for yourself whether Google call conversion tracking is the best and most adequate solution for you and your campaigns.

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Topics: Insider, Basics, Learn

10 tips for more calls

Posted by matelso_team on Mar 11, 2019 1:22:41 PM

First things first:
Before we start, we should look at exactly why it's a good idea to increase the number of calls. A call generates costs and a person has to be available for the call, have enough time, and, in the best case scenario, be able to give advice – receiving an email sounds much cheaper and easier by comparison.

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Topics: Basics, Learn, advanced


Posted by matelso_team on Mar 11, 2019 1:10:19 PM

Do you work in the automotive trade or are you responsible for the online marketing or lead management of a car dealership? Then no doubt you are aware of the challenges and the realities.

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Topics: Insider, Learn, Leadmanagement, Industry, Car

What are call extensions?

Posted by matelso_team on Mar 11, 2019 12:34:02 PM

A call extension is an ad enhancement in Google Ads (formerly AdWords) that includes the telephone number of the advertiser direct in the ad. In a cell-phone view, the number is made available with a "click-to-call" button.

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Topics: Basics, Starter, Learn

ARE CALLS Relevant?

Posted by matelso_team on Mar 11, 2019 11:40:36 AM

Are calls relevant to your company?

Quite rightly, people often ask whether the telephone is really relevant in a digital, online-oriented business model. Does my website, my store need an "offline" telephone as a point of contact?

We are certain the answer is: YES

and would like to give you 5 reasons why the telephone is so important:

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Topics: Basics, Learn

Lookback on 2018

Posted by matelso_team on Mar 7, 2019 2:24:25 PM

As 2018 slowly draws to a close, we thought this was the perfect time to savor the peace and quiet and reflect on some of the wonderful and exciting moments we've experienced this year.

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Topics: Leadmanagement

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