What is a decentralized sales structure?
Before we begin with our main topic, I would like to explain briefly what is meant by a decentralized sales structure. For us, this is a working concept for companies that primarily work with a central web presence, where they list their sales partners or branches with contact options.
Your telephone number check in 7 steps
We often make it unnecessarily difficult for interested parties and customers to get in touch with us over the telephone. That’s why we are providing you with a 7-step telephone number check so that you can check your numbers and telephone contact options.
Topics: Basics
Is call tracking a must-have or nice-to-have feature for (performance) agencies?
It never ceases to amaze me that there are some agencies that run performance marketing campaigns with a big budget without tracking calls, either consciously or unconsciously, as part of the results.
Just four questions are all you need to find out for yourself whether Google call conversion tracking is the best and most adequate solution for you and your campaigns.
First things first:
Before we start, we should look at exactly why it's a good idea to increase the number of calls. A call generates costs and a person has to be available for the call, have enough time, and, in the best case scenario, be able to give advice – receiving an email sounds much cheaper and easier by comparison.
Do you work in the automotive trade or are you responsible for the online marketing or lead management of a car dealership? Then no doubt you are aware of the challenges and the realities.
Topics: Insider, Learn, Leadmanagement, Industry, Car
A call extension is an ad enhancement in Google Ads (formerly AdWords) that includes the telephone number of the advertiser direct in the ad. In a cell-phone view, the number is made available with a "click-to-call" button.
Are calls relevant to your company?
Quite rightly, people often ask whether the telephone is really relevant in a digital, online-oriented business model. Does my website, my store need an "offline" telephone as a point of contact?
We are certain the answer is: YES
and would like to give you 5 reasons why the telephone is so important:
As 2018 slowly draws to a close, we thought this was the perfect time to savor the peace and quiet and reflect on some of the wonderful and exciting moments we've experienced this year.
Topics: Leadmanagement
